Diesel Performance Specialties » Merchant Automotive

Merchant Automotive, LLC was founded in 2004 by Eric Merchant. Eric was a long time employee of GM dealerships before forming Merchant Automotive, LLC. Eric got his start in high school where he discovered his passion for anything with a motor. He took his passion and turned it into a career in 1993 working in a small shop doing brakes and alignment work. He accumulated knowledge daily and soon took a position at a GM dealership in 1995 and advanced up the ranks over the next 10 years. Along the way, Eric studied the business hard, taking over 3000 hours of GM training and maintaining ASE Master Certification since 1998. In April 2008, Merchant Automotive moved into its current location in Zeeland, MI. The move was a huge undertaking that involved a complete remodel of the building. That building, having over 10,000 sq ft of space, has allowed for greater expansion and a large retail front. Merchant Automotive provides industry leading customer service and support. Our staff of professionals has intimate knowledge in all the Duramax/Allison platforms we represent and are dedicated to 100% customer satisfaction. Merchant Automotive provides you with highly specific technical information not found anywhere else. Many of our products are custom designed and manufactured in-house to maximize the performance and reliability of your truck. The emphasis on product design and specialized manufacturing means that MA can offer you low pricing on products not found at other companies. Merchant Automotive can build anything from pulling hitches to traction bars and all the way to custom twin turbo build ups. Merchant Automotive has earned great recognition for building the engine and transmission in the well-known truck “Nasty Girl". This truck has dyno'd over 1000 horsepower on two separate occasions and is used as a daily driver by its owner.